This has annoyed me for a while

Ref: tweet and picture.

Dear ASOS,

Please stop using the Ø as a hip&cool variant of the O on your front page adverts. It looks ridiculous, dumb, and even a bit repelling, especially to us Scandinavians – I believe we represent a big customer group. It is the 28th letter in our alphabet, pronounced as the u in ‘sun’. Try saying 70% øff with that in mind – sounds a bit weird, doesn’t it?

Kind regards, Kari Dahn

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